Felix was co-founded by Dean Valentine and brothers Al Morán and Mills Morán. The fair’s mission is to create an intimate experience that prioritizes connoisseurship, collaboration, and community. A return to the hotel fair format, in the spirit of the storied Gramercy International Los Angeles at the Chateau Marmont, Felix grants galleries an efficient exhibition opportunity while offering the city’s collector-base intimate access and maximum flexibility. The informal setting allows for more extended conversations among collectors, dealers, and artists alike. In 2019, the inaugural edition of the fair welcomed a diverse creative audience, bringing in over 12,000 guests to experience galleries from Europe, North America, China, South Africa and Australia. The 2020 edition takes place February 13-16 at the Hollywood Roosevelt Hotel in Los Angeles.
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