Frieze is the world’s leading platform for modern and contemporary art for scholars,connoisseurs, collectors and the general public alike. Frieze comprises three magazines—frieze, Frieze Masters MagazineandFrieze Week—and four international art fairs—FriezeLondon, Frieze Masters, Frieze New York and Frieze Los Angeles.Frieze was founded in 1991 by Matthew Slotover and Amanda Sharp, with the launch offrieze magazine,the leading international magazine of contemporary art and culture. In2003, Sharp and Slotover launched Frieze London art fair, which takes place each October inThe Regent’s Park, London. In 2012, they launched Frieze New York, which occurs each Mayin Randall’s Island Park, and Frieze Masters, which coincides with Frieze London in Octoberand is dedicated to art from ancient to modern. In 2018, Frieze launched Frieze Los Angeles,which opened February 14–17, 2019 at Paramount Pictures Studios, Los Angeles. In 2016, Frieze entered into a strategic partnership with Endeavor a global entertainment, sports and content company.

Felix was co-founded by Dean Valentine and brothers Al Morán and Mills Morán. The fair’s mission is to create an intimate experience that prioritizes connoisseurship, collaboration, and community. A return to the hotel fair format, in the spirit of the storied Gramercy International Los Angeles at the Chateau Marmont, Felix grants galleries an efficient exhibition opportunity while offering the city’s collector-base intimate access and maximum flexibility. The informal setting allows for more extended conversations among collectors, dealers, and artists alike. In 2019, the inaugural edition of the fair welcomed a diverse creative audience, bringing in over 12,000 guests to experience galleries from Europe, North America, China, South Africa and Australia. The 2020 edition takes place February 13-16 at the Hollywood Roosevelt Hotel in Los Angeles.

– for more information on additional images from this event please contact EMS at [email protected] or Instagram at @ericminhswenson

LOS ANGELES, CA- (January 18, 2019)- LA’s international contemporary art fair will celebrate its 10th anniversary with new visual branding, a reimagined floor design, as well as new “Salon” and Publishing sections. ALAC will bring together international contemporary galleries, collectors, curators, artists, and art enthusiasts for an extended five-day cultural event from Wednesday, February 13-Sunday, February 17. Over ten years, ALAC has helped to solidify Los Angeles as an art epicenter, nurtured a generation of young collectors, and acted as a gateway to international exchange. ALAC’s unique combination of emerging and established galleries has been key to its longevity and success. ALAC maintains an unparalleled commitment to art-making, collection-building, and the galleries that are the bridge between the two. ALAC’s 10th Edition will introduce the next generation of galleries, while continuing to partner with the most exciting established programs in the city. PRESS ACCREDITATION All requests for credentials must be made before Friday, February 8, 2019 to [email protected] Members of the media are invited to preview the fair on Wednesday, February 13 from 2pm. Advance press tours can be arranged by appointment. Tim Fleming, ALAC’s Founder and Fair Director said, “After ten years, I recognize the impact we have made locally and internationally. To walk into a collector’s home and see a work from a past edition of our fair is such a pleasure, because it solidifies for me how we’ve achieved our mission by supporting galleries and informing collections. Our 10th anniversary is a chance for us to recommit to who we are: content-forward, trusted but inventive, international and LA. Our work is really about putting together the best program of established and emerging galleries, to show off the best of LA and around the globe. We feel spoiled by the number of visionaries we get to collaborate with, from new galleries with audacious programming to respected partners we’ve worked with from ALAC’s beginning a decade ago.” For the new visual identity of the fair, ALAC has teamed with award-winning graphic designer and artist Brian Roettinger (WP&A), whose roster of clients includes music visionaries Mark Ronson, Florence + the Machine, Drake, and Jay-Z. Inspired by the fair’s physical venue at the Santa Monica Airport, the experience of navigating an art fair on foot, and the civic architecture of LA’s freeways, ALAC’s new branding explores the language of way-finding. Roettinger comments, “The new bold black and white identity is a modular typographic system. It allows for a strict but playful mix, which is part airport way-finding and part motor transportation. The look focuses on the fair’s better-known name ‘ALAC,’ instead of its official full name, which the team felt was a natural decision after ten years of existence.” For its tenth anniversary edition, ALAC will be housed within a new architectural design by principal architect at Seattle-based firm Olson Kundig Jerry Garcia, who has collaborated with world-renowned artists such as Anish Kapoor, Jaume Plensa, Oscar Tuazon, and Doug Aitken. Claudia Rech, Berlin-based art historian, curator, and former gallerist of Gillmeier Rech, will curate a “Salon” section called “The Academy,” offering a new way for galleries and the public to participate in the fair through a curated exhibition. Frances Horn, Brussels-based curator and initiator of the art book fair PA/PER VIEW at WIELS, has been selected to lead the ALAC publishing section, “Movable Types.” More details on the architectural design as well as the Salon and Publishing sections to come.

– for more information on additional images from this event please contact EMS at [email protected] or Instagram at @ericminhswenson

SPRING/BREAK Art Show Los Angeles premiered during Frieze Week LA in February 2019, featuring 45+ projects of near-exclusively Los Angeles-based artists, curators, and artist-run spaces. For press responses to the event, go to our NEWS section.

SPRING/BREAK Art Show returns for its 2nd Exhibition under the 2020 theme, IN EXCESS.

February 14 – 16, 2020  //  Skylight ROW DTLA  //  757 South Alameda Street, Los Angeles

Parking within the ROW DTLA

– for more information on additional images from this event please contact EMS at [email protected] or Instagram at @ericminhswenson